Description

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Context

NITI Aayog's Women Entrepreneurship Platform (WEP) launched the 'WE Rise – Women Entrepreneurs Reimagining Inclusive and Sustainable Enterprises' initiative in collaboration with DP World.

What is the Women Entrepreneurship Platform (WEP)?

It was established by NITI Aayog in 2017, to provide a centralized portal for comprehensive information and services for women entrepreneurs.

It assists women entrepreneurs in achieving their entrepreneurial goals and developing sustainable business strategies.

WEP operates on three core pillars:

Ichha Shakti (Aspiration): Motivating aspiring entrepreneurs to start their ventures.
Gyaan Shakti (Knowledge): Providing knowledge and ecosystem support to foster entrepreneurship.
Karma Shakti (Action): Offering hands-on support for setting up and scaling businesses.

It transformed into a public-private partnership in 2022.

It has engaged over 90,000 women entrepreneurs through collaborations with more than 47 public and private sector organizations. (Source: PIB)

WEP addresses six critical needs in the entrepreneurial ecosystem:

Access to Finance
Market Linkages
Training and Skilling
Mentoring and Networking
Compliance and Legal Assistance
Business Development Services

What is the 'WE Rise Initiative'?

The 'WE Rise Initiative' is a public-private collaboration launched under WEP's 'Award to Reward (ATR)' framework.

The ATR initiative, launched in 2023, provides a framework for stakeholders to develop impactful programs and celebrate women entrepreneurs' success.

Key features and objectives of 'WE Rise' include:

Global Scaling: Assisting women-led businesses in expanding their reach to international markets.
Mentorship and Capacity Building: Identifying and mentoring 100 high-potential women entrepreneurs to enhance their export readiness.
Trade Facilitation: Leveraging DP World's global logistics network and international trade expertise to support women entrepreneurs.
Market Access: Providing selected entrepreneurs with the opportunity to showcase their products at Bharat Mart in Dubai, offering access to international buyers.

This initiative directly aligns with the vision of women-led economic development and inclusive growth, particularly supporting the 'Viksit Bharat @2047' national vision.

Source: PIB

Attempt Daily Quiz

PRACTICE QUESTION

Q. Consider the following statements about the 'WE RISE' initiative:

It is launched by the Ministry of Women and Child Development.
The initiative is being implemented under the 'Award to Reward (ATR)' framework.
A key feature of the program is providing women entrepreneurs access to the Bharat Mart in Dubai.

Which of the statements given above is/are correct?

A) 1 and 2 only

B) 3 only

C) 2 and 3 only

D) 1, 2 and 3

Answer: C

Explanation:

Statement 1 is Incorrect: The 'WE RISE' initiative is a collaborative program between NITI Aayog's Women Entrepreneurship Platform (WEP) and the global logistics company DP World.

Statement 2 is Correct: This initiative was launched under the 'Award to Reward (ATR)' framework of the WEP.

Statement 3 is Correct: 'WE RISE' offers women entrepreneurs access to Dubai's Bharat Mart, a global platform to display products and connect with international buyers.

Frequently Asked Questions (FAQs)

'WE Rise' stands for "Women Entrepreneurs Reimagining Inclusive and Sustainable Enterprises". It is a collaborative program launched by NITI Aayog's Women Entrepreneurship Platform (WEP) and DP World, a global logistics and supply chain leader. The initiative focuses on helping women-led Micro, Small and Medium Enterprises (MSMEs) in India expand their businesses globally.

The main objective is to assist women entrepreneurs in scaling their businesses globally through trade facilitation, mentorship, strategic partnerships, and access to global value chains.

Bharat Mart is an international marketplace in Dubai for Indian products. The initiative will allow selected women entrepreneurs to display their products there, connecting with international buyers.