Description
				
				
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Context:
Recently India’s Adopt a Heritage Programme has been in the news regarding the degrading status of the heritage sites and monuments and also because of its non-systematic and sporadic existence.
About Adopt a Heritage Programme:
Launched in
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 27th September, 2017 ( World Tourism Day) 
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Ministry
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 Ministry of Tourism, Ministry of Culture 
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Other organizations
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 Archeological Survey of India (ASI), State/UTs government 
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Objective
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- Ensuring sustainable upkeep of India’s heritage sites by involving private and public stakeholders in the maintenance, development, and operation.
 
- Ensuring more tourism by ensuring better experience of the visitors. 
 
 
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Aim
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 Develop and maintain amenities at heritage sites 
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Legality
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 Defined as per Ancient Monuments and Archeological Sites and Remain Act (AMASR), 1958 
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Monuments adopted by companies
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- Red Fort
 
- Gandikota Fort
 
- Area surrounding Gangotri Temple and Trail to Gaumukh
 
- Mt. Stok Kangri Trek in Ladakh
 
- Jantar Mantar
 
- Suraj Kund
 
- Qutub Minar
 
- Ajanta Caves
 
- Leh Palace
 
- Hazara Rama Temple in Hampi
 
 
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Monument Mitras
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 Entities with the best vision for the heritage sites are given an opportunity to associate pride with their CSR (Corporate Social Responsibilities) activities 
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Advantages of the programme:
- Preservation of India’s heritage and culture
 
- Boost the tourism industry by attracting both domestic and international tourists.
 
- Promotion of Indian culture at the international level
 
- More employment and economic opportunities for the locals
 
- Upholding the fundamental duty enshrined in Article 51(A) of the constitution to value and preserve India’s composite culture.
 
Challenges:
- Conflict of interests among the stakeholders.
 
- Lack of a clear legal framework to specify the responsibilities of each stakeholder.
 
- Increased maintenance cost due to increased pressure on tourism requires more funding.
 
- In some cases, a lack of expertise in the maintenance of heritage sites may lead to damaged monuments.
 
Need for a more enlightened approach:
- In India, architecture has no civic presence and is conceived entirely as an emblem of personal pride.
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- As a result, its growth is sporadic and episodic unlike the places in Europe where invariably clear and conscious allusion to history can be found on the streets.
 
 
 
- Lack of ancestral connection with the long civic history leads to heritage sites becoming mere archaeological and geological evidence.
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- As a result, lack of interest in contributing to its preservation.
 
 
 
- Extreme preservation approaches. For example, Keeping the site as it is or excessive modernization.
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- Both can result in a lack of proper maintenance of the site and modifying the true nature and spirit of the site respectively.
 
 
 
- The threat of religious polarization as India has a mixed religious history.
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- This may lead to a conflict of religious interest in the preservation of heritage sites.
 
 
 
- Threat of profit-making interests of the private companies.
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- This may result in the exploitation of the cultural sites.
 
 
 
Previous attempts for private sector involvement in heritage conservation:
- National Culture Fund 1996, operating in Public Private Partnerships (PPP) mode and 34 projects have been completed under it to date.
 
- Campaign Clean India under which the government had identified 120 monuments/destinations.
 
Way forward:
- Proper legal framework specifying responsibilities of each stakeholder.
 
- Ensuring sufficient fund supply as well as rational fund utilization.
 
- Engaging youths in conservation activities by making them aware of the cultural history.
 
- Keeping the profit-making policies of the private companies under check with transparent auditing in a time-bound manner.
 
- Finding balanced conservation solutions that bring the experience of origins and the appreciation of an ongoing process together.
 
Conclusion:
If at all citizens are to benefit from these buildings, a more enlightened policy on reuse needs careful consideration, something that takes into account local requirements and national ideals.
Read about:
Ancient Monuments and Archeological Sites and Remain Act (AMASR), 1958
Source: 
THE HINDU

						
						
						
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 Practice question 
Q:Safeguarding the Indian Art Heritage is the need of the moment. Discuss. (150 words) [2018 PYQ] 
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