RISING MENTAL HEALTH AWARNESS : TELE- MANAS & BEYOND

The Karnataka Tele-MANAS helpline, part of India’s National Tele Mental Health Programme, has seen a dramatic rise in calls, especially from rural areas, reflecting growing mental health awareness and the increasing burden of psychological issues outside cities. The service provides 24/7 counselling, addressing concerns ranging from anxiety and depression to stress and interpersonal problems, while bridging gaps in accessibility and affordability. Community outreach through ASHA workers and Manochaitanya camps has been crucial in connecting people to these services, highlighting the evolving landscape of mental health care in both rural and urban settings.

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Picture Courtesy:  The Hindu

Context:

Karnataka Tele-MANAS cell under the National Tele Mental Health Programme has experienced a nearly 60-fold increase in calls. Rural callers now make up 68% of the total, reflecting rising awareness and growing mental health needs outside urban centers. Urban callers account for 32% of calls. 

Current Status of Tele MANAS (Mental Health):

  • Total Calls Received: Over 70,260 calls in 2025 alone, with a cumulative total exceeding 340,000 calls since its inception in 2022. (Source: The Times of India)
  • Daily Call Volume: The helpline now handles more than 340 calls per day, reflecting a nearly 60-fold increase since its launch. (Source: The Times of India) 
  • Rural vs. Urban Calls: Approximately 68% of calls originate from rural areas, indicating a significant rise in mental health awareness and help-seeking behavior outside urban centers. (Source: The Times of India) 
  • Demographics (Source: The Times of India):
  • Age Group: The majority of callers are between 18 to 45 years, accounting for about 68% of all calls.
  • Gender Distribution: 66% male and 46% female callers.
  • Common Issues: Persistent sadness, anxiety, and sleep disturbances are among the most reported concerns.

Picture Courtesy:  The Hindu

What is Mental Health issue and Tele Manas?

Mental health issues are conditions that affect a person’s thinking, feeling, behavior, or mood, often interfering with daily life. They can range from mild stress and anxiety to severe conditions like depression, bipolar disorder, or schizophrenia.

Common signs include:

  • Persistent sadness or low mood
  • Anxiety or excessive worry
  • Sleep problems
  • Irritability or anger
  • Loss of interest in usual activities
  • Difficulty coping with daily stress

Causes: Mental health issues can result from a combination of factors such as genetics, trauma, stress, social isolation, or physical illness.

Tele-MANAS is a telephonic mental health support service in India, part of the National Tele Mental Health Programme. It provides free, confidential counseling for people facing mental health challenges.

Key features:

  • 24/7 tele-counseling (calls can be made anytime, including late nights)
  • Accessible in rural and urban areas
  • Referrals to mental health professionals for in-person care if needed
  • Support for all age groups, from adolescents to elderly
  • Community outreach through ASHA workers and local health camps

Purpose: To make mental health services accessible, affordable, and stigma-free, especially in areas where professional help is limited.

Picture Courtesy: PIB

Developments in Mental Health Programmes:

Period

Program / Initiative

Focus / Features

Impact / Notes

Pre-1980s

Institutional Care

Psychiatric hospitals and asylums

Limited rural access; awareness low

1982

National Mental Health Programme (NMHP)

Integrate mental health into general healthcare; community-level care

Pilot District Mental Health Programs (DMHP) started

1996 onwards

District Mental Health Programme (DMHP)

Community-based care in districts; training of primary health workers; psycho-social support

Expanded services to rural & semi-urban populations

2022

Tele-MANAS (National Tele Mental Health Programme)

24/7 tele-counseling; referrals to psychiatrists; rural outreach via ASHA workers

Karnataka: 68% calls from rural areas; rising awareness & access

2023–Present

Recent Innovations

Manochaitanya camps; AI support tools; culturally sensitive counseling

Focus on reducing stigma, improving accessibility, early intervention

Implication:

Rural vs. Urban Awareness

  • Data: 68% of Tele-MANAS calls in Karnataka come from rural areas; 32% from urban areas.
  • Implication: Mental health awareness is rising in rural populations, challenging the notion that mental health is only an urban concern. (Source: The Hindu, Oct 24, 2025) 

Age-wise Trends

  • Data: 18–45 years: 68% of calls; 46–64 years: 17.1%; 13–17 years: 6.5%.
  • Implication: Young adults are the most affected demographic, highlighting the stressors of modern life, education, and employment pressures. (Source: Tele-MANAS Annual Report, 2025) 

Gender-specific Concerns

  • Data:66% male callers; 46% female callers.
  • Implication: Men primarily seek help for financial stress and substance use; women for interpersonal issues, domestic violence, and loneliness. (Source: NIMHANS Psychiatry Department, 2025)

Rural Mental Health Challenges

  • Observations: Distress in rural areas often appears as confusion, suspicion, or erratic behaviour. Access to professional care is limited.
  • Implication: Tele-counselling bridges the gap, but systemic issues like poverty, limited health infrastructure, and climate stress persist. (Source: ASHA Worker Interviews, 2025) 

Urban Mental Health Challenges

  • Observations: Urban distress often manifests as anxiety, sleeplessness, or emotional exhaustion. Many avoid professional help due to cost perceptions.
  • Implication: Tele-MANAS provides an affordable, accessible support system to counter stigma and high costs of private counselling. (Source: State DMHP Psychologists, 2025) 

Role of Technology

  • Observations: Increasing use of AI chatbots for emotional support. Late-night call volumes to helplines have surged.
  • Implication: While technology increases accessibility, it cannot fully replace culturally sensitive human counselling. (Source: Mukta Gundi, Azim Premji University, 2025) 

Government Initiative:

Initiative

Launch/Year

Objective

Coverage / Reach

Key Features / Services

Source

Tele-MANAS (National Tele Mental Health Programme)

2022

24×7 mental health support via phone and online

All 36 States & UTs

Helpline, video consultations, e-prescriptions, follow-ups, multilingual (20 languages)

NewsOnAir

National Mental Health Programme (NMHP)

1982

Integrate mental health into primary care

Nationwide

Training health professionals, community-based care, District Mental Health Programs (DMHPs)

DGHS

School & Youth Initiatives

Ongoing

Early intervention and awareness among students

Schools, colleges

Counselling, awareness on substance abuse, responsible digital habits

Times of India

Manochaitanya Camps

Ongoing

Community-level mental health awareness & support

Taluk hospitals in Karnataka

Monthly counselling camps, connecting families to Tele-MANAS

NIMHANS Reports

ASHA Worker Outreach

Ongoing

Promote mental health awareness in rural areas

Rural communities

Household visits, counselling awareness, connecting patients to services

NIMHANS Reports

Way Forward:

  • Expand Tele-MANAS – Increase helpline coverage, especially in rural areas (68% of Karnataka calls are rural). 
  • Community Outreach – Strengthen ASHA workers and Manochaitanya camps for awareness. 
  • Affordable Counselling – Provide low-cost/free services for students, women, and vulnerable groups. 
  • Awareness Campaigns – Promote mental health literacy in schools, workplaces, and communities. 
  • Data-Driven Policies – Use call data to identify gaps and target underserved populations. 
  • Integrate with Primary Healthcare – Train general practitioners to detect and refer cases early. 
  • Address Rural-Urban Differences – Tailor interventions to context-specific stressors. 
  • Reduce Stigma & Build Support – Encourage community recognition of mental health issues.

Source: The Hindu 

Practice question

Q. Discuss the evolution of mental health services in India, highlighting the role of Tele-MANAS and community-level initiatives. How do rural and urban mental health needs differ, and what strategies can be implemented to address these differences? (250 words)

Frequently Asked Questions (FAQs)

Tele-MANAS is a 24/7 mental health helpline under the National Tele Mental Health Programme, providing counselling, guidance, and referral services across India, including Karnataka.

Anyone experiencing mental health concerns—adults, adolescents, urban or rural residents—can access support free of cost.

Calls grew nearly 60-fold since 2022: from 1,204 in 2022 → 70,260 in 2025. Around 68% of calls now come from rural areas.

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