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Picture Courtesy:  DD INDIA

Context:

The Union Government has launched the Ayush Nivesh Saarthi portal to attract investment in the Ayush sector.  

Ayush Nivesh Saarthi Portal

It is a one-stop, investor-centric digital gateway developed by the Ministry of Ayush in active collaboration with Invest India, the national investment promotion and facilitation agency.

It acts as a comprehensive resource hub for potential investors, both domestic and global, who are interested in the Ayush sector.

Key Features

Integrated Single Interface => All essential information and services into a single, user-friendly platform, including detailed policy frameworks, information on government incentives, a repository of investment-ready projects, and real-time facilitation services.

Empowering Investors => Access to real-time data, transparent policy guidance, and insights into a vibrant and expanding market. This empowers them to make informed investment decisions quickly and efficiently.

Real-Time Facilitation => Mechanism for investors to connect directly with relevant government departments and agencies, ensuring that queries are addressed and hurdles are cleared in a time-bound manner.

About Ayush Sector

The sector showed a robust annual growth rate of 17% between 2014 and 2020.

There is a rising global trend towards natural, holistic, and preventive healthcare. This has created an international market for Ayush products and services, including herbal medicines, wellness tourism, and alternative therapies.

The Indian government promotes the Ayush systems through various policy initiatives, standardization efforts, and by integrating them into the mainstream healthcare system. 

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AYUSH MEDICINE SYSTEM

Source: 

DD INDIA