Dark Patterns: On National Consumers Day 2024, the Department of Consumer Affairs will launch the 'Jago Grahak Jago App,' 'Jagriti App,' and 'Jagriti Dashboard' to combat dark patterns in digital marketplaces. These tools aim to alert consumers, allow reporting of illegal practices, and monitor e-commerce platforms for transparency and ethical design.
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The Department of Consumer Affairs will launch the 'Jago Grahak Jago App,' 'Jagriti App,' and 'Jagriti Dashboard” for public use on National Consumers Day 2024 i.e. 24th December 2024.
A dark pattern (also known as a "deceptive design pattern") is "a user interface that has been carefully crafted to trick users into doing things, such as buying overpriced insurance with their purchase or signing up for recurring bills".
User experience designer Harry Brignull coined the neologism on 28 July 2010.
Government Initiative |
Central Consumer Protection Authority (CCPA) issued "Dark Pattern Prevention and Monitoring Guidelines" in 2023, identifying 13 dark patterns, including speeding, card theft, subscription traps, and SaaS billing. Central Consumer Protection Authority is a regulatory authority set up under Section 10(1) of the Consumer Protection Act, 2019 in relation to matters affecting rights of consumers by individuals or entities following improper trade practices or by display of inappropriate or wrong advertisements affecting public interest and helps promoting consumer trust by enforcing the rights of consumers through effective guidelines. |
13 Dark Patterns |
Speeding, Card theft, Fraud, Subscription traps, Interface problems, Bait and switch, Discounting, Fake ads and complaints, Fraudulent terms, SaaS billing, Malicious intent |
CCPA Actions on Companies |
BookMyShow: Added unauthorized charge for 'BookASmile'. CCPA intervention led to an opt-in option for donations (Basket Sneaking). IndiGo: CCPA addressed 'Confirm Shaming' and seat selection transparency issues. |
CCPA Consumer Protection Efforts |
Held industry meetings to discourage dark patterns. Used social media for consumer education. Trained National Consumer Helpline team for dark pattern grievances. |
Technological Tools |
Jago Grahak Jago App: Alerts consumers of unsafe URLs. Jagriti App: Allows users to report illegal dark patterns. Jagriti Dashboard: Real-time monitoring of e-commerce platforms for dark patterns. |
Research and Development |
Developed by IIT(BHU) students: Apps run on the Airawat AI Supercomputer, part of the National Supercomputing Mission. |
CCPA's Goals |
Create a transparent digital marketplace. Educate consumers on rights. Regulate e-commerce to prevent subscription traps and misleading offers. Encourage ethical design practices. |
READ ABOUT CCPA
Central Consumer Protection Authority
Dark patterns - Deceptive Design Tactics in Apps
Source:
PRACTICE QUESTION Q.Consider the following statements about National Consumers Day:
Which of the statements given above is/are correct? (a) 1 only (b) 2 only (c) Both 1 and 2 (d) Neither 1 nor 2 Answer: c Explanation: Statement 1 is correct: National Consumers Day is indeed celebrated on December 24 every year to mark the enactment of the Consumer Protection Act, 1986. Statement 2 is correct: The Consumer Protection Act, 2019, replaced the 1986 Act and created the Consumer Protection Authority to address consumer grievances and regulate the e-commerce sector. |
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