QUICK COMMERCE

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Quick commerce delivers essentials in 10–20 minutes via dark stores. Data analytics personalize shopping and optimize inventory with dynamic pricing. Brands gain awareness and cost-effective distribution, while traditional retailers struggle. The rapidly growing market, valued in billions, is driven by major players and supported by government digital and logistics initiatives.

Last Updated on 13th March, 2025

5 minutes, 40 seconds

Description

Context:

Quick commerce, a digital shopping platform initially introduced to under-lockdown customers during COVID-19, has since evolved and impacted shopping patterns.

About Quick Commerce

Quick Commerce (also known as Q-commerce) is a form of e-commerce that emphasizes rapid delivery of products, generally within 10-20 minutes, focusing on smaller orders of everyday essentials like groceries and other essentials.

Growth due to several factors

COVID-19 Pandemic: The lockdowns during the pandemic accelerated the adoption of quick commerce as consumers sought contactless and convenient shopping options.
Changing Consumer Lifestyles: Urbanization and busy schedules have increased demand for fast, convenient services that save time.
Technological Advancements: Mobile applications, GPS tracking, real-time inventory management, and smart algorithms have enabled efficient quick commerce platforms.
Smartphone and Internet Penetration: Increasing digitalization and internet access have expanded the customer base for quick commerce services.
Government Support: Initiatives like Digital India, Startup India, and the National Logistics Policy have created a favorable environment for quick commerce growth...