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• During a review meeting on the “Purple Revolution”, the Union Government stated that the revolution has encouraged Agri-tech StartUps.
• Shifting to lavender cultivation is being called the purple revolution. It was initiated under Aroma Mission.
• The aroma crop ensures high monetary returns, and therefore many farmers in hilly areas of Jammu and Kashmir are switching from traditional crops to aroma crops like lavender.
• The aroma crops are both drought and pest-resistant.
• The Government has also informed that they are planning to introduce the aroma crops in other hilly States with similar climatic conditions like Uttarakhand, Himachal Pradesh and the North-Eastern States.

Aroma Mission

• Aromatic plants are used as natural medicines because of their medical properties. Aromatic Plants include lavender, damask rose, etc.
• Aromatic plants are mainly used for oil extraction that is used in various industries: Cosmetics, Pesticides, flavouring and fragrance, Insect repellents and herbal beverages.
• The Aroma Mission was started to promote the cultivation of aromatic crops.
• The twin aim of the mission is to increase production to meet domestic demand and also to become a global leader in production and export.
• Technical support from CSIR-Central Institute of Medicinal and Aromatic Plants (CSIR-CIMAP), Lucknow.
• Government to Promote cooperatives for marketing activities, promotion of cultivation and processing of high-value aromatic plants, development of agro technologies, setting up of processing facilities, promoting Skill development, infrastructure support, Credit facilities, etc.

The expected outcome of the Mission:

• Bring about an additional area of 5500 ha under aromatic crop cultivation.
• Promoting aromatic crops in rain-fed/degraded land across the country.
• Enhance technical and infrastructural support to farmers/growers all over the country.
• Promote market buy-back mechanisms to ensure profitable prices for the farmers/growers.
• This mission also aims to promote Job Creation, Rural Development, and Women empowerment.
• It will generate employment, open research opportunities and promote development for the region.
• Lavender Cultivation has the potential to double farmers' income.
• By increasing aromatic crop production, India could take a big step towards achieving the goal of ‘Atmanirbhara Bharat’.

https://www.pib.gov.in/PressReleasePage.aspx?PRID=1836241

https://t.me/+hJqMV1O0se03Njk9

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