Broadcast Audience Research Council (BARC) India
Context: WhatsApp transcripts reveal BARC chief links with Arnab Goswami
- Attempts to subvert TRAI rules exposed in Mumbai Police’s chargesheet in TRP tampering scam
Broadcast Audience Research Council (BARC) India
- It is a joint-industry body founded by stakeholder bodies that represent Broadcasters (IBF), Advertisers (ISA) and Advertising & Media Agencies (AAAI).
- It is also the world's largest television measurement science industry-body.
- Built upon a robust and future-ready technology backbone, BARC India owns and manages a transparent, accurate, and inclusive TV audience measurement system.
- Apart from the currency products to the Indian TV industry, BARC India also provides a suite of Insight products designed for broadcasters, advertisers and agencies.
- The Big Data and Insights generated by BARC India powers efficient media spends and content decisions in a highly dynamic and growing television sector.
- Currently being scaled up to 180,000 individuals, BARC India is also the largest measurement company of its kind in the world.
- It uses Audio Watermarking technology to measure viewership of TV channels, and the system also allows measurement of time-shifted viewing and simulcasts.
- BARC (Broadcast Audience Research Council) India is an industry body set up to design, commission, supervise and own an accurate, reliable and timely television audience measurement system for India.
- It currently measures TV Viewing habits of 197 million TV households in the country, using 40,000 sample panel homes.
- Guided by the recommendations of the TRAI (Telecom Regulatory Authority of India) and Ministry of Information & Broadcasting notifications of January 2014, BARC India brings together the three key stakeholders in television audience measurement - broadcasters, advertisers, and advertising and media agencies, via their apex bodies.
- BARC India is committed towards establishing a robust, transparent and accountable governance framework for providing data points that are required to plan media spends more effectively.
Telecom Regulatory Authority of India (TRAI)
- The Telecom Regulatory Authority of India (TRAI) is a statutory body set up by the Government of India under section 3 of the Telecom Regulatory Authority of India Act, 1997.
- It is the regulator of the telecommunications sector in India.
- It consists of a Chairperson and not more than two full-time members and not more than two part-time members.
- The TRAI Act was amended by an ordinance, establishing a Telecom Disputes Settlement and Appellate Tribunal (TDSAT) to take over the adjudicatory and disputes functions from TRAI. TRAI's mission is to create and nurture conditions for the growth of telecommunications in India to enable the country to have a leading role in the emerging global information society.
- One of its main objectives is to provide a fair and transparent environment that promotes a level playing field and facilitates fair competition in the market.
- TRAI regularly issues orders and directions on various subjects such as tariffs, interconnections, quality of service, Direct To Home (DTH) services and mobile number portability.
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