Right to Protein Movement

Context

• Recently, experts discussed on how the retail industry can help consumers become more aware about soy adoption through our panel discussion on ‘Soy for a Quality Protein Product Differentiator’ by Right To Protein.

About

• Right to Protein is India's first health awareness campaign, calling all to bring proteins at the core of nutrition.

Protein and Soy

• Protein is known as the building block of life. This is not only true in the case of humans but also animals.
• Soy, one of the richest sources of protein, is emerging as a high-quality feed ingredient for poultry, livestock, and aquaculture amongst retailers.
• Soybean meals can be a good substitute for meat and are also economically beneficial.
• Soybean meal is also at times referred to as ‘gold standard’ owing to its protein content.
• It is composed of amino acids which are highly digestible and make a good diet for the cattle.
• Soy is a versatile and multifunctional source of protein.
• Not only does it meet dietary needs but also produces energy and increases the metabolism rate.

Significance of the panel discussion

• It aims to increase awareness about soybean meals and how they can be a quality protein product differentiator so that consumers having access to superior quality protein products can make healthier consumption choices.
• Protein consumption has taken centre-stage ever since the pandemic began in 2020.
• Consumers are moving towards healthy food consumption and are becoming more nutritionally aware – this is achieved by reading nutrition information charts on food packaging – which is becoming a big differentiator in the retail industry.
• Information on feed consumed by livestock can help consumers differentiate between regular and superior quality products.

Significance

• Deliberations on protein consumption in the country and such sessions can help highlight how retailers can play an important role in making India protein sufficient.
• It highlights the role of retailers in making India protein sufficient.

https://economictimes.indiatimes.com/news/economy/agriculture/how-retail-industry-is-adopting-soy-as-a-protein-rich-feed-for-livestock-experts-discuss/articleshow/84798973.cms