Navara is an ancient medicinal rice native to Kerala’s Palakkad region, valued for its therapeutic role in Ayurveda and its rich nutritional profile. Once widely grown, it has become rare due to low yields, labour-intensive cultivation, pest sensitivity, and competition from hybrid varieties. Despite these challenges, Navara remains important for its cultural significance, biodiversity value, GI tag recognition, and unique place in traditional health practices.
Click to View MoreIndia’s handicraft sector is a vital cultural and economic asset, supporting nearly 65 lakh artisan, many of them women and preserving traditional skills through generations. It contributes significantly to rural livelihoods, export earnings, and social inclusion, particularly for SC, ST and OBC communities.
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