ETHICS GS IV ::10-AUGUST-2019: SECTION A

Q1. What key characteristics of a person conveying a message make it more persuasive? Celebrities are expected to know before endorsing a product that their endorsement will persuade people to buy it. In this context, discuss what duty they owe to customers.

Q2. Emotions are often an inhibiting factor in effective decision-making. Do you agree? Discuss in the context of public services.