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Context: The Ministry of Tribal Affairs has launched "Marketing and Logistics Development for Promotion of Tribal Products from the North-Eastern Region (PTP-NER)".

Details

• “Marketing and Logistics Development for Promotion of Tribal Products from North-Eastern Region (PTP-NER)” Scheme launched by the Ministry of Tribal Affairs for the benefit of Scheduled Tribes of the North-eastern Region.

PTP-NER

• The scheme's objective is to improve livelihood opportunities for tribal artisans by improving sourcing, logistics, and marketing of tribal handicrafts from North Eastern states.
• Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim would be covered under the scheme.
• The scheme will be implemented by TRIFED, the nodal agency under the Ministry of Tribal Affairs

Objectives

• Enhance the income and livelihood opportunities for tribal artisans by improving their access to markets and logistics.
• Provide support for skill development, entrepreneurship, product development, branding and packaging of tribal products from the North-Eastern Region.

Way Forward

• The scheme PTP-NER is expected to transform the tribal ecosystem in the Northeast by creating a network of tribal producers, aggregators, retailers and consumers.
• It will also promote the rich and diverse cultural heritage of the tribal communities of the region through its products.
• It will contribute to the vision of Atmanirbhar Bharat by empowering the tribal artisans to become self-reliant and competitive in the global market.

Must Read Articles:

Tribal Development Report:  https://www.iasgyan.in/daily-current-affairs/tribal-development-report

Tribal Cooperative Marketing Development Federation of India (TRIFED): https://www.iasgyan.in/daily-current-affairs/aadi-mahotsava

PRACTICE QUESTION Q. Tribal products reflect the rich cultural diversity and heritage of the tribal people and also provide them with a source of income and livelihood. How can tribal products be promoted and marketed in a way that respects the rights and interests of the tribal communities and also meets the demand and expectations of the consumers?

https://www.pib.gov.in/PressReleasePage.aspx?PRID=1917383