SARAS Shakti, a core initiative under DAY-NRLM, empowers rural women by connecting Self-Help Groups to premium markets. It leverages digital platforms like eSARAS and ONDC to enhance incomes, promote authentic handicrafts, and drive inclusive economic growth across India.
Click to View MoreThe SHE-MART initiative, launched by the Ministry of Rural Development, transforms rural women from micro-credit earners to enterprise owners. It bridges market gaps for SHGs through community-owned, professionally managed retail hubs, boosting the national Lakhpati Didi mission.
Click to View MoreWomaniya, launched on GeM in 2019, supports women entrepreneurs and SHGs by allowing them to sell goods and services directly to government buyers. It promotes market access, fair pricing, and economic independence by integrating women-led enterprises into the formal public procurement system.
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