Personality Rights

PERSONALITY RIGHTS VS FREE SPEECH: BALANCING DIGNITY AND DEMOCRACY IN INDIA

Personality rights protect an individual’s identity—including name, image, and voice—from unauthorized commercial exploitation. While Indian courts derive these from Article 21, the absence of a codified law creates challenges in combating AI-driven deepfakes while safeguarding democratic free speech.

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WHAT ARE PERSONALITY RIGHTS? EXPLAINED

Personality rights safeguard an individual's unique identity, including privacy and publicity rights. Despite lacking a dedicated law, a robust framework has evolved through judicial rulings. The rise of AI and deepfake technology presents challenges, making it a critical area for legislative action.  

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