SARAS Shakti, a core initiative under DAY-NRLM, empowers rural women by connecting Self-Help Groups to premium markets. It leverages digital platforms like eSARAS and ONDC to enhance incomes, promote authentic handicrafts, and drive inclusive economic growth across India.
Click to View MoreThe SHE-MART initiative, launched by the Ministry of Rural Development, transforms rural women from micro-credit earners to enterprise owners. It bridges market gaps for SHGs through community-owned, professionally managed retail hubs, boosting the national Lakhpati Didi mission.
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