Vocal for Local

One District One Product

The One District One Product (ODOP) initiative promotes a unique product from each district to drive local economic growth, generate employment, and preserve traditional skills. Spearheaded by the Department for Promotion of Industry and Internal Trade, ODOP strengthens branding, improves quality, and expands market access through digital platforms, trade fairs, and export promotion. By linking heritage with modern markets, the programme supports balanced regional development and advances India’s vision of self-reliant and inclusive growth.