OTT Content Regulation

REGULATION OF OTT CONTENT: CHALLENGES AND WAY FORWARD

India regulates OTT platforms via the IT Rules 2021's three-tier system, addressing concerns like content control, data privacy, and public order. Key challenges include balancing creative freedom with ambiguous guidelines and jurisdictional complexities. A dedicated legal framework, strengthened self-regulation, and government-industry collaboration are vital for effective, balanced oversight.